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The Paradox of Engagement: Why Professionals Register for Everything but Show Up for Nothing.
2025-11-15 | Vol-28 | No-1
This edition of the OMS eLearning Academy Newsletter examines a growing paradox in professional development. Industrial professionals register in large numbers for webinars and training, yet live attendance remains low. Interest is genuine, but operational realities dominate the workday. Constant interruptions, shifting priorities, and cognitive overload reduce the bandwidth needed for focused learning. Registration becomes a low-effort signal of intent rather than a commitment to participate, and on-demand access rarely fills the gap. This edition explores the structural reasons behind nonattendance and highlights how OMS is designing learning models that align with real refinery conditions to improve capability adoption.